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What is the Yoto Creators program?Updated a day ago

Creators are independent audio makers bringing their original stories, games, songs and more to Yoto Cards.


We hand-pick the best and freshest ideas — so every Creators Card meets the Yoto gold standard.


Who are the Creators?

Our Creators are independent makers of music and spoken word content for children and families. Some have established audiences in other places, while others are beginning their audio publishing journey with Yoto. We put out a public call to join this initiative at the start of 2024.
Each of our creators have their own Creator Profiles where you can read more about them and their cards. Just click on their name on their card store page to find out more.


How can I become a Creator?

If you are just starting out, you might first choose to share your digital content for free in the Open Mic section of our community site Yoto Space, where you can start building an audience and get feedback from friendly enthusiasts.

Learn how to make a great Yoto Card by reading our Yoto Creator Guidelines (link opens in a new tab).

Learn about what makes the Yoto format unique, and how to create a really engaging and successful title that children will love.
If you're ready to start selling your content on Yoto, you can click here to register your interest (link opens in a new tab).


Can I learn more about Creators?

Yes, each card has extended audio previews so you can listen to a representative sample before making a purchase.

You can also read more about a card's creator by clicking on their name on the card page.


What about free audio on Yoto Space?

Open Mic on Yoto Space (click here to open in a new tab) is where we nurture those creators who may be just starting out or wanting to experiment with a new title.

It's a friendly community where they have space to share content for free, build an audience and get feedback.

We are delighted to see several creators make the leap from there to become Creators on the Yoto Store, where they can now monetize their work.


What if I don't like a card?

Click here to check the Creators Content Guidelines (link opens in a new tab). 

Click here to report a title if you believe it is in breach of the guidelines (link opens in a new tab).

Otherwise, if the title simply isn't to your taste, purchases are covered by our usual returns policy. Click here to learn more about returns.


Are more Creators cards coming?

Yes, more titles and more creators will be added over the coming months.

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